We talk a lot about niches on this site, but that’s because we believe that in order to successfully make money online, it’s not about doing what everyone else is doing.
Rather it’s about finding that vacuum, that black hole of content on a topic that you happen to know quite a bit about (or you can quickly establish yourself as an authority within that particular niche).
When it comes to running a successful affiliate marketing business, in which you build a website that hosts ads for a certain product that is relevant to your niche, figuring out what your niche is going to be is by far the hardest part.
To do it well, you need to be willing to do some serious research into the niche that you can both publish exciting content for while pulling in those ad dollars.
While certain successful affiliate marketers are constantly shifting niches and chasing trends to maximize income, others can carve out a niche in a relatively broad field like earning money from home, like Jason has done with this site!
So without further ado…
3 Ways To Determine Your Affiliate Marketing Niche
1. Profit vs. Passion
There are some affiliate marketers that are of the belief that targeting a certain niche just because you love it is not a wise marketing strategy while others argue that simply following the trends will result in a site that feels insincere and won’t generate a steady profit.
We are of the belief that both schools of thought are right and wrong. After all, personally speaking, I
Personally speaking, I love music and run a personal site where I talk about a very specific type of music, targeting a tiny but dedicated audience.
That said, what am I going to sell them? Sound equipment? Chances are they already are loyal to a particular brand. Records? They likely have their own methods for getting new music.
The trick is to find something that you like but that will also turn a profit.
So in the case of music, joining an affiliate program designed to drive new users to a streaming music service like Apple Music or Spotify is ideal as you’ll be targeting a broader audience with a product that is not going to go out of style anytime soon.
Figure out that niche which will stay relevant and profitable for quite some time.
Digital offerings tend to be the most profitable for affiliates in 2017 as they tend to earn you 50 to 75% of the profit. So start figuring out what digital services you can promote in the area you’re passionate about.
2. Research, Research, Research
While areas you like are certainly a good place to start, if that’s not getting your brain juices flowing, use the tools built into many affiliate marketing programs.
With Wealthy Affiliate you gain access to hundreds of articles and forums where more experienced affiliate marketers can advise you and share their experience.
Elsewhere, other affiliate programs like ClickBank will show you categories with niches in each one. Once within a niche, look for the available products.
If a niche has several hundred products, then that’s a great place to start. Filter them out by which ones are selling well and deliver the profit margin that you want.
From there, start browsing the site for even more niche products that are selling well and delivering solid profit margins.
And it’s not just ClickBank.
Affiliate marketing programs want you to make money because then more people join and more money is made by all.
Thus most affiliate marketing programs offer robust sets of tools that allow you to pinpoint highly specific niches that will turn you a steady profit.
Speaking of steadiness, that brings us to our last step.
3. Evergreen or Fruit Fly?
In the world of marketing, evergreen refers to content, products, and other marketing items that are always in demand and always turning a profit.
For instance, pharmaceuticals have been turning people profits for millennia and likely will for eons to come.
Digital offerings might change a bit more often, but they still follow certain patterns that align with what people tend to be perennially interested in and buying.
There are those other niches like those hover board devices or beanie babies that burn bright but quickly, turning those who are smart a hefty sum while leaving others who don’t sell at the right time holding the bag.
We advocate looking into evergreen niches as they are a far more reliable way to make money from home by optimizing for your affiliate marketing niche.
Try the steps shared above. And please feel free to share your results with us in the comments below 🙂